I just heard on the radio that the Superbowl yesterday had the most viewers of any TV show in history.
My daughter, Rebecca, called during the pre-show and asked me who I was rooting for. Well, in a house where my wife insists that every commercial be instantly muted, I look forward to the Super Bowl all year long because that is the one day that this silly rule is suspended.
I love the commercials.
I tolerate the football.
Although I must admit that this year’s game was pretty exciting and I found myself sitting literally on the edge of my seat!
But I digress…
What can you learn from this year’s commercials?
- There were more “Brand” type commercials than “Product” type commercials by a wide margin.Branding is also key on the online world too. What are you doing to manage your brand? Are you consistent in your slogan, images, and presentation?This is a good time to take a step back and reevaluate your branding plan.
- Direct Response ads made a powerful impression.Take the GoDaddy ads for example.- They had their domain name on the screen throughout the whole ad
- They generated interested (what happens after the blouse is torn open)
- They had a powerful call to action (go to GoDaddy.com and see the rest) - Product ads were highly targeted.Remember the ad for the Dodge Charger? It was definitely targeted to men who were of working age, in a relationship, and feeling obligations to behave in certain ways by certain people.
Do you have a good idea of who your target audience is? Do you have a clear insight into what motivates them and what their desires are?
This is a good time to take a step back and grade your marketing efforts on these three key issues.
Check out all the Super Bowl ads here:
http://www.kantarmediana.com/resources/superbowl2010.htm
For more marketing insights and easy to follow action steps, you may want to check out http://TweetSuccessClub.com and see what the experts have to say.
