I attended a funeral service today and it got me thinking about the color black. You guessed it. Most everyone was wearing black to the standing room only service. So was I.
Is it because black has no joy?
It can’t be that. If you’d ever seen my wife in some of her black outfits you’d know what I mean. She looks outstanding. Especially with her lovely green eyes.
No, it can’t be that.
Black is a serious color, though. Most everyone would agree with that.
Then I started to think about “black hat” tactics in internet marketing.
“Black Hat” tactics are ones that cross some ethical or legal line to produce their results, as opposed to the “White Hat” tactics that are pure in every way.
This brings us to “Grey Hat” tactics that lie somewhere in the middle and cause the biggest debate. They can get you in trouble too, even if they might be legal.
The problem is that you may be slipping into the grey areas of marketing without even realizing it. Ignorance, in this case, is definitely NOT bliss.
It can cost you a lot in lost business and damage to your reputation.
This is why it is so important to know how to market effectively and stay totally “White Hat” all the way.
Twitter is a powerful marketing tool that can cut both ways and either help or hurt your reputation and business.
This is just one of the reasons I wanted to interview the top Twitter Marketers.
I know some people are attracting a lot of new customers using Twitter and building a following of people that know, like, and trust them. Others have fallen on the face with Twitter and have lots of people talking about them in not a good way.
I wanted to know how to market effectively with Twitter and also know what pitfalls I needed to avoid.
That’s why I formed the Tweet Success Club and started interviewing the top minds in the field.
I grilled then on:
- what to do to get lots of targeted followers
- how to turn those followers into paying customers
- what to never ever do to avoid problems
- what the best and worst Twitter tools are
- how to combine the very best tools into an automated system
This information has been so valuable to me that I thought of charging for it. I considered maybe $1,997, and that would be a bargain for many business owners who would be happy to pay it to get access to the combined knowledge and experience of these top Twitter experts.
I considered slashing the price to $997 or even as low as $497, but then decided against it.
This information is so valuable and so important for every single business owner and entrepreneur to have…
…I decided to give it away.
I realize this may be a crazy idea, and maybe I’ll change my mind.
The site may already be taken down by the time you read this. Go there right now and see for yourself.
